Woven blankets hold a special place in the home decor and personal comfort space. These unique art pieces can add warmth, texture, and style to every living space. While this may be a great opportunity for artists and new businesses, it is still important to present, market, and reach out to the target customers in a strategic way. In this article, we will provide some insightful tips to help get your woven blankets business off to a good start and set you up for long-term success.
Write an Irresistible Product Title
Your product title is the first thing a potential buyer will see. You want it to be informative but also tempting in nature. Include key features that set your blanket apart, such as:
Material (100% Cotton Woven Blanket)
Size (Queen Size, Throw, etc.)
Design or pattern (Geometric, Floral, etc.)
Color (Soft Gray, Vibrant Multicolor, etc.)
For instance, "Luxurious 100% Cotton Woven Throw Blanket - Geometric Pattern in Soft Gray." Also, add relevant keywords, such as "cotton blanket," "woven throw," or "machine washable blanket."
Capturing the Perfect Product Photos.
Quality images are key to selling your woven blankets online. Photograph the blanket in different pitches of the house—bedrooms, living rooms—or under the sun during an outdoor picnic. Take close-frame shots to show off the texture of the blanket. Include in-use depictions draped over a couch, on a bed, or wrapped around a person – like we often recommend at FiberArt. Add some lifestyle shots that mean to evoke comfort and coziness and show any unique design features.
Craft a Catchy Product Description
Your product description should inform and persuade. Start your description with a very catchy sentence, the number one selling point of the blanket. Then, mention some important features: 100% cotton, machine washable, and gets softer with each wash. Mention benefits such as sustainability, breathability, and coziness.
In addition, you should describe the texture and feel of the blanket, mention size options and care instructions. Use some sensory words to help that customer imagine the blanket's comfort. Include any unique selling points or brand story. Opening introduction could be: "Wrap yourself in the luxurious comfort of our 100% cotton woven blanket, designed to bring sustainable warmth and style to your home."
Highlight the Product Specifications
Make a clear, easy-to-read list of product specifications:
Material: 100% Cotton;
Dimensions: List all available sizes;
Weight: Provide weight for each size;
Care Instructions: Machine washable, tumble dry low;
Origin: Where the blanket is made
Available Colors: List all color options
This kind of information enables customers to make much more informed decisions and reduces the possible questions or returns.
Add Customer Reviews and Testimonials
Social proof can be one of the more effective selling tools. Encourage your customers to make reviews and showcase the best of them on your product page. Prioritize reviews that relate the blanket in terms of these main features: soft and comfortable, durability, quality, addition to home décor, and some great experiences when washing/drying/caring for it. You may also consider adding a star rating system.
Optimizing for Search Engines (SEO)
To improve visibility and help your product rank higher in search results, you should use relevant keywords in the product description naturally. Make sure you've optimized the page title and meta description, header tags for the structuring of content, alt text for images, and unique content on each product page. Keywords to consider would be woven blanket, cotton throw, machine washable blanket, sustainable home decor, and cozy blanket.
Create a Sense of Urgency
Encourage customers to make a purchase by creating a sense of urgency or scarcity. You can do this through limited edition designs or colors, time-limited discounts or promotions, countdown timers for special offers, and more. For instance: "Limited Edition Summer Collection - Only 50 blankets available!"
Provide Clear Calls-to-Action (CTAs)
Lastly, nudge customers in the right direction with clear, compelling CTAs. Use strong language with words like "Add to Cart," "Buy Now," or "Get Your Cozy Blanket." Make your CTA buttons pop by using contrasting colors, and place them where the eyes are looking first—near the beginning or after significant selling points. You may also consider adding "Add to Wishlist" and "Compare" so your customers can be engaged even if they aren't ready to buy from you at the moment.
Final Thoughts
Making an effective product page for your woven blankets is highly necessary to start your own business. Through quality product photography, informative descriptions, and some strategic marketing elements, you can showcase the unique beauty and quality of your woven blankets and other products. Most importantly, ensure that you are not just selling a blanket; rather, selling the experience of comfort, style, and sustainability with the blanket. If you need assistance getting your woven blanket business to a good start, you can reach out to our dedicated representatives at info@fiberart.com.
Comments